Knowledge of body language gives an understanding of how people look when they feel confident and attractive, or, conversely, constrained and uncomfortable. When a person feels uncomfortable in front of the camera lens, the most correct solution is to ask him to take a natural pose. If necessary, allocate 15-20 minutes for warming up and adapting the model.
There is nothing wrong or shameful in not being able to pose. Only specially trained people can do it really beautifully and easily, namely, professional models (or those who have been training in front of a mirror on their own for some time). Posing is a skill that takes time, patience and practice to develop.
What to do if you shoot a person and understand that he is, to put it mildly, not very good? How should a photographer (especially a beginner) behave in such a situation, because this can happen during any photo session?
The most important thing is not to constantly pretend that the shooting is going perfectly and the client does an excellent job with all the poses. There is nothing wrong with slightly hinting to a person that something is not working out very well for him and you should try to change the angle, rotation or just the position of the body. In fact, this happens quite often, because ideal poses do not exist: a certain pose will suit someone, but not at all for someone (professional models can again be an exception). You can invite your client to “play with the poses” a little, and after a while you will notice how much your mood and the mood of the person you are working with have improved.
A great addition would be the involvement of the photographer, or rather, it is even his duty. A photographer is not just a person who presses the shutter button, he is also an artist, a psychologist, a friend and assistant, a retoucher; a person who must properly set the light, create a pleasant atmosphere and capture lively emotions and passion, and not emptiness in the eyes.
Always share the results with the model as you work, because you see what works, but the other person does not. Do not forget that any shooting is a creative process, in which not only you, but also other talented individuals take part: if you don’t have a team, then it’s only you and the model, and if there is, then most likely a make-up artist, stylist and maybe even a videographer or backstage photographer. In addition, this will allow you to detect possible errors in time or come up with a real masterpiece (and it’s not at all necessary that this someone will be you, it can be your model as well). When a client sees that you are actively participating in the shooting, helping him in every possible way, showing what happens on the screen, and not just shooting like you are shooting from a machine gun, the person not only begins to trust you, but is also pleasantly surprised, and subsequently relaxes, especially if he liked a certain frame. And the photographer will be happy to see a positive reaction or hear a nice comment in his direction.
HOW TO DESIGN POSES? AND WHAT TO DO IF NO IDEAS COME?
The best poses are those in which a person looks natural and feels most comfortable. Of course, you can go to Pinterest in advance and save interesting poses, but this will not help in all cases, because original and complex poses will look beautiful in most cases on professional models and thin people, but a person who is on set twice a year, it will look awkward and strange. Of course, there are exceptions, so no one forbids experimenting with ordinary people and with poses that use unusual deflections and bends.
The best option is to learn the basic rules of posing, analyze common mistakes and memorize simple poses separately for each category of people you shoot: it can be couples or family shots, single portraits, weddings or children. Of course, you should not stop at this either, then you should regularly look at the work of other people (especially world-class photographers) and constantly experiment.